Know what’s Digital Marketing Really Is? Elaborated from an Expert.

We all are familiar with the term “Digital Marketing”. But do you think, It’s what it really is?

In this guide, know what’s, Digital Marketing is all about!

I’ll take you through various aspects of this guide and help you out with the Ins and Outs of this booming field as follows:-

• The fundamentals of Marketing
• Digital Marketing vs Traditional Marketing
• CATT Marketing Funnel
• Integrated Digital Marketing
• Personal Branding: MassTrust Blueprint

Fundamentals of Marketing

Before we understand Digital Marketing, it is essential to know what Marketing is all about.

Whenever you have heard the term “Marketing” you must have thought it’s just advertising or an increase in sales.

Trust me its much more than that,

Marketing is not about selling the product at a pace. It’s about trust, compassion, retention, attraction and even much more.

It’s about getting things done smoothingly to acquire maximum market share with creative and strategic efforts.

Didn’t get it right?

In simple words, Marketing is all about 3R’s:-

• Recognise
• Retention
• Remember

Marketing is purely based on Science.

Now you must be thinking Marketing and Science Huh! no chance at all.

Well, let me tell you something.

Whenever you buy some branded product there’s a reason why you trust your brand. It may be quality. The Look, Touch and Feel and most importantly the Mass trust you have in that brand’s product.

Even before the launching of a new product or service, you have the perception that this gonna be something that will deliver the utmost satisfaction while acquiring those commodities.

And, when the terms like Emotion, Physical Touch, Perception get initiated in explaining the marketing term, that leads to the clear answer that Marketing is based on Science.

Digital Marketing vs Traditional Marketing

Now we have understood the term marketing let’s dive into the difference between your interest in Digital Marketing and Traditional Marketing.

Wait a minute? I explained marketing but not digital marketing and started comparing the old and new ways. (Not Fair Faizan)

Well, My apologies and No Worries……

Digital Marketing is just marketing with digital mediums.

Whereas the big billboards, tv ads, newspaper flyers are replaced by modern technology internet ads with trackable metrics (How many have seen, how many have engaged and so on…)

on various renowned platforms like Facebook, Google, Pinterest Etc.

Now — moving on to the comparison. Well, I think I have explained it all in the previous paragraph, So I may not need to explain now.

But no worries If you still got any questions? My Eyes are stuck with the comment section.

Feel free to ask without any hesitation. ( I Read Them All and I Reply Fast Too).

CATT Marketing Framework

Now listen to me carefully,

Why do we learn all these courses and choose a particular stream and advance our career?

Simple — To Earn Money (Wealth).

I know people say money can’t buy you anything but money is an essential need.

Money is required to achieve a living, cause it’s the only medium of exchange to purchase food, shelter even the blog on a system is also acquired by money.

I know money is not everything, But it is something and it is precious.

And that’s where the CATT framework plays a vital role in Digital Marketing.

Now, what’s a CATT? (is it a Cat with extra T? hehe, Not At All)

Its Stands for:-

• C = Content (There’s no Digital Marketing if there’s no Content)
• A = Attention (Why are we doing marketing to attract as many eyeballs)
• T = Trust (There’s no way you can move forward with legitimate trust)
• T = Transaction (Remember Why You Need Money from the above para)

And what this all leads to?

CREATING WEALTH

So the formula for the CATT framework is Wealth = N^CATT

And yes N means Niche (The business, The Vision, The thing, The Product, The Service you’ll be Marketing on).

It’s not an easy task to find a niche, but why find a niche when it’s within you.

Yes, I am 100% sure.

Let me explain, The Talen which is within you and you know how to show it to the world with passion is NICHE.

So, now you know whats your niche. Start right away your journey towards achieving success.

Integrated Digital Marketing Framework

Now, what in the world is the Integrated Digital Marketing Framework?

In simple words, it’s interconnected rely upon a marketing framework.

Ughh! too complicated. Isn’t it?

Ok, Let take an example.

In college days whom you rely upon for?

Your dad right? For pocket money and college, school and tuition fees too (Well if you don’t, you must be a young entrepreneur, do let me know if you are in the comment below)

So the thing is, In this competitive world, marketing has also become competitive.

Organic reach is shunning down day by day.

Platforms want us to pay more to attain status on their space.

So, an integrated digital marketing framework is about using all possible means of digital platforms to interconnect them with marketing strategies and acquired the marketing goals.

(it can be sales, It can be delivering robust service anything).

For eg:- To acquire many amounts of followers on Instagram it’s a bit impossible for you to achieve in a little span of time (You Can If Algorithm Some How Likes You HaHa).

Jokes apart,

To achieve a sustainable position at Instagram you’ll create a Page on Facebook even though they are under a one tree company but the functions are a bit different.

And that leads you to Run FB Ads which includes Instagram Ads too.

But still, you won’t be able to customise Instagram as per your needs and the environment, then you’ll go for creating your own website and let your Insta follower visit it.

Now website requires content otherwise what the big difference between your Insta feed and your own website.

So you’ll go for content marketing and management. You will write robust blogs and can explain your niche in your own tune.

But when you have created the website why not attract some new users.

So, to gain it fast you can go for Google AdWords (PPC or Display Marketing).

Or, you can go for the organic way i.e. SEO. It takes time but it’s worth it.

And what if you give some extra goodies or exclusive stuff for user retention? Well, Email Marketing can be useful in this case.

By this, you have collected n number of data and you know how your user reacts, what they like, on what platforms they are most active.

With these metrics, you can definitely achieve your Sales Goal.

And hadn’t you forget the CATT framework?

If Not (It’s Good)

If Yes, then let me tell you something.

CATT framework starts through Integrated Digital Marketing Framework.

Now, before moving to the last topic you must move a bit upward to learn the CATT framework again.

Power of Personal Branding & The MASS Trust Blue Print

Pheew! we had come a long way till here.

First of all, thank you for sticking with me till here, I know the blogs have gotten a little long.

But it’s my whole and sole mission to make you understand Digital Marketing whole heartily

Now let’s move to personal branding.

What if I take a name of a personality and you think about his / her profession or the service he has mastered or a brand that has been sticked to it.

For Eg:-

When I say Steve Jobs (You Think of Apple)

When I say Ratan Tata (You Think of Tata conglomerate sectors)

And when I say Elaborated From an Expert Digital Marketer ( I Mean Digital Deepak).

Yes, he’s none other than Digital Deepak from whom this blogs information has been derived.

And you know what you can learn from him and get mentored under his guidance by enrolling for the DDIP (Digital Deepak Internship Program.)

Now coming back to personal branding, people trust a personality before the brand.

The amount of influence a person can have upon his followers makes him a renowned personal brand in front of them.

And with the boosting personal branding platforms like TikTok and Reels, it’s a bit challenging but not impossible to attain your persona in front of the world.

Now the question arises. How?

Yes. How?

The Solution is in MassTrust Blueprint.

Trust is always being the major factor.

People will admire you genuinely only if they trust you.

But to, regain that trust you have to get what it takes to become a renowned brand.

So the matter of fact is, you have to go from certain steps that essentially is to be taken for achieving a personal brand milestone.

So here it goes:-

> Learn:- You cannot do something until and unless you actually know what is it & how is it. Learning will be the first step in any matter, in any stream.

> Work:- Only consuming lots and lots of information will not help you out to be a perfectionaist. Be practical. Make your learning a way for earning by working on it.

> Blog:- Why not tell the world your experience in your own theme, in your own web space, in your own words. Blogging about yourself or your work is a great way to build a community.

> Consult:- Consulting is the best way to empower your learnings into implementation with minimal efforts. Consult others about what you have learned so far, help them. You might even get paid for this.

> Mentor:- Become a teacher, a Mentor or we can say a Guru. Learning is easy. But making others learn what you got is a challenging work. By Becoming a mentor you can be recognize has one of the top most personality in your own field.

> Startup:- Now, the time has come to grow with your own thing. People has started trusting you. You know whats gonna work and whats not. So the time has come to choose entrepreneurship.

And this is how the evolution of personal branding occurs.

A very special thanks to Deepak Sir, without his program I would not been able to explain you all Digital Marketing in this pleasentful way.

I hope, I have covered all the aspects required to understand the Digital Marketing concept.

Still, have some questions in mind? Why not let me help you with your comments below.